You might be surprised. Even as COVID-19 swept across the world and damaged economies along the way, Gen Z continued to shop.
We used first-party data from over 1 million U.S. Gen Z students on the UNiDAYS Platform to analyze spending before and during COVID-19 across four major verticals: fashion, tech, beauty, and health.
Download this research report to uncover answers to some of the most pressing marketing questions of our time, including:
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