Analyzing Gen Z Spending Habits Before and During COVID-19

How have Gen Z spending habits changed during COVID-19?

You might be surprised. Even as COVID-19 swept across the world and damaged economies along the way, Gen Z continued to shop.

We used first-party data from over 1 million U.S. Gen Z students on the UNiDAYS Platform to analyze spending before and during COVID-19 across four major verticals: fashion, tech, beauty, and health.

Download this research report to uncover answers to some of the most pressing marketing questions of our time, including:

  • How has COVID-19 impacted Gen Z spending habits?
  • Are Gen Z students still spending on fashion, tech, beauty, and health?
  • If so, how much and how are they spending it?
  • Where and how will Gen Z spend their money going forward?
  • ...and much more

Want the full picture? Download the report today.

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