How have Gen Z spending habits changed during COVID-19?
You might be surprised. Even as COVID-19 swept across the world and damaged economies along the way, Gen Z continued to shop.
We used first-party data from over 1 million U.S. Gen Z students on the UNiDAYS Platform to analyze spending before and during COVID-19 across four major verticals: fashion, tech, beauty, and health.
Download this research report to uncover answers to some of the most pressing marketing questions of our time, including:
- How has COVID-19 impacted Gen Z spending habits?
- Are Gen Z students still spending on fashion, tech, beauty, and health?
- If so, how much and how are they spending it?
- Where and how will Gen Z spend their money going forward?
- ...and much more
Want the full picture? Download the report today.
