The Gen Z marketing playbook


They might just be the most important generation yet. 

Before you write Gen Z off, you need to remember two important things. Gen Z already controls $143 billion in spending power, and they make up ¼ of the US population. Do we have your attention now?

In this playbook, you’ll learn effective ways to align your brand with the preferences, tastes, and values of the most dynamic generation yet.

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